BRAND RELAUNCH: EXPLORE FURTHER

Azamara sought a new brand platform that would establish them as the definitive luxury cruise line for immersive exploration. The answer was Explore Further, an integrated omnichannel global campaign that relaunched the brand with a call to action for explorers. This is an anthem to never stop seeking, to dive deeper into enriching experiences, and to venture beyond the ordinary.

Brand Relaunch Case Study

Brand video introducing worldwide integrated campaign & brand platform – Explore Further℠.

Brand video showcasing Azamara's immersive offerings throughout Europe.

Brand video showcasing Azamara's 2020 itineraries.

DESTINATION & LAND PROGRAM GUIDES

Vital to the cruising business, these Destination Guides and Land Program Guides not only cover the yearly deployment of the company's fleet but also showcase the brand's essence and unique selling proposition. Coming in at well over 100 pages each, I'm proud to have written every word of these brand books that introduced the Explore Further brand platform.

Click on the images below to be redirected to the full digital versions!

Sample of the look, feel and copy of the guides.

SAMPLE DIGITAL & SOCIAL ADS

SAMPLE PRINT ADS

DIRECT MAIL

Example of one of our award-winning direct mail pieces targeting high-value guests.

Sample of emails for Azamara® – targeting past guests, first-to-brand audiences, and trade partners.

BRAND BIBLE & GUIDELINES

Alongside my creative partner who developed the art direction and visual style for the Explore Further brand territory, I had the pleasure of defining the global voice, tone, and brand identity for this new venture. Below is a sample of the guidelines.