One of America’s leading independent grocers, Sedano’s Supermarkets is the country's largest Hispanic retailer.
Although Sedano’s core customers continue to be an integral part of the company’s marketing efforts, we were tasked with expanding the profile of that core consumer by attracting a range of bicultural families that embrace the importance of keeping traditions alive for future generations.
Our goal was to solidify the supermarket brand as synonymous with family and tradition — driven by the “Sigue Tu Tradición” brand platform. Supporting all aspects of marketing efforts, we helped develop everything from Sedano’s first customer-centric web portal, to establishing its social media channels, and creating its now Florida-famous, award-winning creative campaigns.
Rewarding Moments
New week, new script. A taste of Sedano's Weekly Specials radio ads.
